LinkedIn About sections · Manchester

LinkedIn About section for boutique engineering recruitment agency owners in Manchester

A five-part framework and three illustrative About sections for boutique engineering recruitment agency owners who want engineering managers, operations directors and project directors in Manchester to reply.

All examples are illustrative templates written by PoisedHQ, not real profiles. Replace anything in [brackets] with true details.

The five-part framework

Your About section is where a hiring manager decides whether you're a specialist or just another agency. Write it for them, not for candidates and not for other recruiters.

1
The first line: who you helpThe first two or three lines show before 'see more'. Use them to name the buyer and the roles: engineering managers, operations directors and project directors hiring design, project and site engineering hires.
2
The problem you solveDescribe the moment a client needs you, in their words. For example: a project that can't start on time because the right chartered engineer isn't available.
3
How you workTwo to four short points about your process. This is what separates you from the agencies that just forward CVs.
4
Proof, without hypeYour background, the type of work you've done, and the disciplines, project types and accreditations you understand. No invented numbers, and no client names without permission.
5
A clear next stepTell the reader exactly how to reach you: a message, an email address, or a booking link in your Featured section.

Three illustrative About sections

Example 1: Direct and shortBest if you want a clear, scannable profile.

1078/2,600 characters

I help engineering managers, operations directors and project directors in Manchester and the North West hire civil, structural, mechanical, electrical and manufacturing engineers.

[Your Agency] is a boutique engineering recruitment agency based in Manchester. We work with consultancies, contractors and manufacturers, usually when there's a project that can't start on time because the right chartered engineer isn't available.

How I work:
• I check chartership, project history and site experience before I put anyone forward, so a project director only meets engineers who've done similar work.
• Shortlists stay short: three to five people you'd actually want to meet.
• You hear from me every week of a search, even when the update is "still looking".

Before starting [Your Agency], I spent [X years] as [previous role], so I understand design, project and site engineering hires from the hiring side, not just the search side.

If you're hiring design, project and site engineering hires in Manchester and the North West, message me here or email [you@youragency.com].

Example 2: Story-ledBest if your background is part of why clients choose you.

1083/2,600 characters

Ask an engineering manager in Manchester what slows hiring down and you'll often hear some version of the same story: a project that can't start on time because the right chartered engineer isn't available.

I've been on both sides of that. [One or two sentences about your background, for example the roles you held before recruitment and why you started your own firm.]

I started [Your Agency] in [year] to do fewer searches, properly. We only recruit design, project and site engineering hires, and we only work in Manchester and the North West. That focus means I'm usually already talking to the people you want before you call.

What clients tend to value:
• I tell you early if a brief or salary won't work in this market.
• I check chartership, project history and site experience before I put anyone forward, so a project director only meets engineers who've done similar work.
• I stay in touch after the start date, because the first few months are when a hire succeeds or doesn't.

If that sounds like the kind of recruiter you want, I'm easy to reach: [phone or email].

Example 3: Process-ledBest if your clients care most about how a search runs.

1103/2,600 characters

What working with [Your Agency] looks like:

1. Brief (about 30 minutes). We agree the role, the must-haves, the salary range and what "good" looks like in six months.
2. Market map. I tell you who's out there in Manchester and the North West, what they expect, and how long the search should realistically take.
3. Shortlist. I check chartership, project history and site experience before I put anyone forward, so a project director only meets engineers who've done similar work.
4. Offer and start. I manage the offer, the notice period and the first weeks, so nothing falls through at the end.

Who we work with: engineering managers, operations directors and project directors at consultancies, contractors and manufacturers.
What we recruit: civil, structural, mechanical, electrical and manufacturing engineers.
Where: Manchester and across the North West.

Why me: [one honest line about your background, for example "eight years recruiting in this market before starting my own firm"].

Hiring now or planning for next quarter? Send me a message and I'll give you a straight view of the market.

What to leave out

A list of every sector you have ever recruited in
Your full CV. Your Experience section already does that
Claims like 'top-tier talent' or 'best-in-class service'
Client or candidate names you don't have written permission to use
Third-person writing if you're a solo owner. It reads like a press release

Hiring in Manchester: local context

Engineering employers around Manchester include advanced manufacturing, infrastructure, energy and building services consultancies. Many prefer a recruiter who knows the North West rather than a London firm covering it. Your About section should name the disciplines and sectors you know, and how you check chartership and project history.

Manchester has a strong regional business community where people know each other, and many hiring managers prefer a recruiter who is local to the North rather than a London firm covering the region. The city's tech, digital, professional services and advanced manufacturing employers mean specialist recruiters do well. UK hiring rhythms apply: the new tax year on 6 April, a quiet August and a busy September.

Make the rest of the profile match

An About section works best when the headline above it and the posts below it say the same thing. Start with headline examples for engineering recruiters, then keep your profile active with free post ideas by month. See what a full profile rebuild looks like →

Frequently asked questions

How long should a LinkedIn About section be?

LinkedIn allows up to 2,600 characters. Most strong recruiter About sections use 1,000 to 2,000. Only the first few lines show before 'see more', so the opening has to tell a hiring manager who you help.

Should I write my About section in first or third person?

First person. You're a boutique owner, and clients are buying you. Third person reads like a corporate bio and creates distance.

Should I mention fees in my About section?

Usually not. Mention how you work (for example retained, contingent or both) if it helps the right clients filter in, and leave fees for the conversation.

Should I write for clients or candidates?

If your goal is more clients, write for engineering managers, operations directors and project directors. You can add one line at the end for candidates, such as 'Looking for your next move in engineering? Message me too.'

Are these real recruiters' About sections?

No. All three examples are illustrative, written by PoisedHQ as templates. Replace everything in [brackets] with true details about you and your agency.