LinkedIn About sections · London

LinkedIn About section for boutique executive search firm owners in London

A five-part framework and three illustrative About sections for boutique executive search firm owners who want CEOs, boards, founders and private equity partners in London to reply.

All examples are illustrative templates written by PoisedHQ, not real profiles. Replace anything in [brackets] with true details.

The five-part framework

Your About section is where a hiring manager decides whether you're a specialist or just another agency. Write it for them, not for candidates and not for other recruiters.

  1. 1
    The first line: who you helpThe first two or three lines show before 'see more'. Use them to name the buyer and the roles: CEOs, boards, founders and private equity partners hiring C-suite and board appointments.
  2. 2
    The problem you solveDescribe the moment a client needs you, in their words. For example: a leadership hire that matters too much to post on a job board.
  3. 3
    How you workTwo to four short points about your process. This is what separates you from the agencies that just forward CVs.
  4. 4
    Proof, without hypeYour background, the type of work you've done, and the level of appointment, the sectors you search in and how you run a confidential process. No invented numbers, and no client names without permission.
  5. 5
    A clear next stepTell the reader exactly how to reach you: a message, an email address, or a booking link in your Featured section.

Three illustrative About sections

Example 1: Direct and shortBest if you want a clear, scannable profile.
987/2,600 characters
I help CEOs, boards, founders and private equity partners in London and the South East hire C-suite, managing directors, country heads and non-executive directors.

[Your Agency] is a boutique executive search firm based in London. We work with founder-led, family-owned and private equity-backed businesses, usually when there's a leadership hire that matters too much to post on a job board.

How I work:
• I map the market properly, approach people who aren't looking, and keep the search confidential from first call to signed offer.
• Shortlists stay short: three to five people you'd actually want to meet.
• You hear from me every week of a search, even when the update is "still looking".

Before starting [Your Agency], I spent [X years] as [previous role], so I understand C-suite and board appointments from the hiring side, not just the search side.

If you're hiring C-suite and board appointments in London and the South East, message me here or email [you@youragency.com].

Example 2: Story-ledBest if your background is part of why clients choose you.
995/2,600 characters
Ask a CEO in London what slows hiring down and you'll often hear some version of the same story: a leadership hire that matters too much to post on a job board.

I've been on both sides of that. [One or two sentences about your background, for example the roles you held before recruitment and why you started your own firm.]

I started [Your Agency] in [year] to do fewer searches, properly. We only recruit C-suite and board appointments, and we only work in London and the South East. That focus means I'm usually already talking to the people you want before you call.

What clients tend to value:
• I tell you early if a brief or salary won't work in this market.
• I map the market properly, approach people who aren't looking, and keep the search confidential from first call to signed offer.
• I stay in touch after the start date, because the first few months are when a hire succeeds or doesn't.

If that sounds like the kind of recruiter you want, I'm easy to reach: [phone or email].

Example 3: Process-ledBest if your clients care most about how a search runs.
1066/2,600 characters
What working with [Your Agency] looks like:

1. Brief (about 30 minutes). We agree the role, the must-haves, the salary range and what "good" looks like in six months.
2. Market map. I tell you who's out there in London and the South East, what they expect, and how long the search should realistically take.
3. Shortlist. I map the market properly, approach people who aren't looking, and keep the search confidential from first call to signed offer.
4. Offer and start. I manage the offer, the notice period and the first weeks, so nothing falls through at the end.

Who we work with: CEOs, boards, founders and private equity partners at founder-led, family-owned and private equity-backed businesses.
What we recruit: C-suite, managing directors, country heads and non-executive directors.
Where: London and across the UK.

Why me: [one honest line about your background, for example "eight years recruiting in this market before starting my own firm"].

Hiring now or planning for next quarter? Send me a message and I'll give you a straight view of the market.

What to leave out

  • A list of every sector you have ever recruited in
  • Your full CV. Your Experience section already does that
  • Claims like 'top-tier talent' or 'best-in-class service'
  • Client or candidate names you don't have written permission to use
  • Third-person writing if you're a solo owner. It reads like a press release

Hiring in London: local context

London executive search is crowded with global firms, so a boutique wins on attention, access and sector depth. Boards and PE partners want to know which seats you've filled and how you keep a process confidential. Your About section should explain how you run a search, not list every sector you've touched.

London is the most crowded recruitment market in the UK, so a broad headline gets lost. Hiring follows a few UK rhythms: the new tax year on 6 April, bonus season in financial services early in the year (which affects when people resign), and a quiet August. Contract hiring is shaped by the off-payroll (IR35) rules, so if you place contractors, saying you understand them is useful. UK English and understated language read better than American-style hype.

Make the rest of the profile match

An About section works best when the headline above it and the posts below it say the same thing. Start with headline examples for executive search consultants, then keep your profile active with free post ideas by month. See what a full profile rebuild looks like →

Frequently asked questions

How long should a LinkedIn About section be?
LinkedIn allows up to 2,600 characters. Most strong recruiter About sections use 1,000 to 2,000. Only the first few lines show before 'see more', so the opening has to tell a hiring manager who you help.
Should I write my About section in first or third person?
First person. You're a boutique owner, and clients are buying you. Third person reads like a corporate bio and creates distance.
Should I mention fees in my About section?
Usually not. Mention how you work (for example retained, contingent or both) if it helps the right clients filter in, and leave fees for the conversation.
Should I write for clients or candidates?
If your goal is more clients, write for CEOs, boards, founders and private equity partners. You can add one line at the end for candidates, such as 'Looking for your next move in executive search? Message me too.'
Are these real recruiters' About sections?
No. All three examples are illustrative, written by PoisedHQ as templates. Replace everything in [brackets] with true details about you and your agency.

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