LinkedIn About sections · London

LinkedIn About section for boutique sales recruitment agency owners in London

A five-part framework and three illustrative About sections for boutique sales recruitment agency owners who want sales directors, CROs and founders in London to reply.

All examples are illustrative templates written by PoisedHQ, not real profiles. Replace anything in [brackets] with true details.

The five-part framework

Your About section is where a hiring manager decides whether you're a specialist or just another agency. Write it for them, not for candidates and not for other recruiters.

  1. 1
    The first line: who you helpThe first two or three lines show before 'see more'. Use them to name the buyer and the roles: sales directors, CROs and founders hiring quota-carrying and sales leadership hires.
  2. 2
    The problem you solveDescribe the moment a client needs you, in their words. For example: a sales hire who interviewed brilliantly and missed quota for two quarters.
  3. 3
    How you workTwo to four short points about your process. This is what separates you from the agencies that just forward CVs.
  4. 4
    Proof, without hypeYour background, the type of work you've done, and the deal sizes, sales cycles and markets you understand. No invented numbers, and no client names without permission.
  5. 5
    A clear next stepTell the reader exactly how to reach you: a message, an email address, or a booking link in your Featured section.

Three illustrative About sections

Example 1: Direct and shortBest if you want a clear, scannable profile.
971/2,600 characters
I help sales directors, CROs and founders in London and the South East hire account executives, SDRs, account managers and sales leaders.

[Your Agency] is a boutique sales recruitment agency based in London. We work with B2B tech and services companies, usually when there's a sales hire who interviewed brilliantly and missed quota for two quarters.

How I work:
• I ask every candidate about their real numbers, deal sizes and sales cycle, and I check it, so a CRO isn't hiring a great interview.
• Shortlists stay short: three to five people you'd actually want to meet.
• You hear from me every week of a search, even when the update is "still looking".

Before starting [Your Agency], I spent [X years] as [previous role], so I understand quota-carrying and sales leadership hires from the hiring side, not just the search side.

If you're hiring quota-carrying and sales leadership hires in London and the South East, message me here or email [you@youragency.com].

Example 2: Story-ledBest if your background is part of why clients choose you.
1033/2,600 characters
Ask a sales director in London what slows hiring down and you'll often hear some version of the same story: a sales hire who interviewed brilliantly and missed quota for two quarters.

I've been on both sides of that. [One or two sentences about your background, for example the roles you held before recruitment and why you started your own firm.]

I started [Your Agency] in [year] to do fewer searches, properly. We only recruit quota-carrying and sales leadership hires, and we only work in London and the South East. That focus means I'm usually already talking to the people you want before you call.

What clients tend to value:
• I tell you early if a brief or salary won't work in this market.
• I ask every candidate about their real numbers, deal sizes and sales cycle, and I check it, so a CRO isn't hiring a great interview.
• I stay in touch after the start date, because the first few months are when a hire succeeds or doesn't.

If that sounds like the kind of recruiter you want, I'm easy to reach: [phone or email].

Example 3: Process-ledBest if your clients care most about how a search runs.
1013/2,600 characters
What working with [Your Agency] looks like:

1. Brief (about 30 minutes). We agree the role, the must-haves, the salary range and what "good" looks like in six months.
2. Market map. I tell you who's out there in London and the South East, what they expect, and how long the search should realistically take.
3. Shortlist. I ask every candidate about their real numbers, deal sizes and sales cycle, and I check it, so a CRO isn't hiring a great interview.
4. Offer and start. I manage the offer, the notice period and the first weeks, so nothing falls through at the end.

Who we work with: sales directors, CROs and founders at B2B tech and services companies.
What we recruit: account executives, SDRs, account managers and sales leaders.
Where: London and across the UK.

Why me: [one honest line about your background, for example "eight years recruiting in this market before starting my own firm"].

Hiring now or planning for next quarter? Send me a message and I'll give you a straight view of the market.

What to leave out

  • A list of every sector you have ever recruited in
  • Your full CV. Your Experience section already does that
  • Claims like 'top-tier talent' or 'best-in-class service'
  • Client or candidate names you don't have written permission to use
  • Third-person writing if you're a solo owner. It reads like a press release

Hiring in London: local context

London sales hiring covers SaaS, financial services, media and professional services. Sales leaders here get constant agency messages, so your About section needs to show how you verify performance, which deal sizes you understand, and that you know the difference between new business and account management.

London is the most crowded recruitment market in the UK, so a broad headline gets lost. Hiring follows a few UK rhythms: the new tax year on 6 April, bonus season in financial services early in the year (which affects when people resign), and a quiet August. Contract hiring is shaped by the off-payroll (IR35) rules, so if you place contractors, saying you understand them is useful. UK English and understated language read better than American-style hype.

Make the rest of the profile match

An About section works best when the headline above it and the posts below it say the same thing. Start with headline examples for sales recruiters, then keep your profile active with free post ideas by month. See what a full profile rebuild looks like →

Frequently asked questions

How long should a LinkedIn About section be?
LinkedIn allows up to 2,600 characters. Most strong recruiter About sections use 1,000 to 2,000. Only the first few lines show before 'see more', so the opening has to tell a hiring manager who you help.
Should I write my About section in first or third person?
First person. You're a boutique owner, and clients are buying you. Third person reads like a corporate bio and creates distance.
Should I mention fees in my About section?
Usually not. Mention how you work (for example retained, contingent or both) if it helps the right clients filter in, and leave fees for the conversation.
Should I write for clients or candidates?
If your goal is more clients, write for sales directors, CROs and founders. You can add one line at the end for candidates, such as 'Looking for your next move in sales? Message me too.'
Are these real recruiters' About sections?
No. All three examples are illustrative, written by PoisedHQ as templates. Replace everything in [brackets] with true details about you and your agency.

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